Charity leaders, do you have all the components of a strong brand identity in place?

Your brand identity is more than just your logo, it is the sum total of how your organisation is perceived.

So, you’ve got a shiny new visual identity - congrats! You’ve communicated the rebrand internally and externally, and you’ve applied your new identity to all your digital, physical and internal documents. All sorted, right? Wrong.

Most charity leaders understand the need for a digital presence. In fact, The 2023 Charity Digital Skills report revealed that 8 out of 10 (79%) charities saw improving their website, digital presence or social media as the greatest priority for the upcoming year. But, do you know what your website should do, what it should look like and how it should function?

Back in 2022, 99designs by Vista revealed insights and experiences from around 500 senior decision-makers in the charity sector, and the conclusions were quite exciting.